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Lexus South Africa 

social media:

the brief 

Lexus South Africa approached us with the task of crafting high-converting social media content for their Facebook, Instagram & Twitter pages, with the objective of garnering a social following that was brand loyal and resonated with the aspirational tone of the Lexus brand. 

the solution

Working closely with content strategists, community managers and social media planners, we plotted and ideated creative content each month that was focused around solid, relevant content pillars and crafted each asset to ensure high quality. The result was a stark increase in social media following and a positive, consistent online presence in the automotive space.

collaborators

Art directors: Jarryd Varathaiah & Kagiso Makgatlha 

Creative Directors: Adam Weber & Dan Parmenter 

NIVEA Global 

social media:

the brief 

NIVEA needed fresh, relevant, engaging social media content to post continuously on their social media pages, primarily on Instagram and TikTok. Their primary goal was to increase their online following and secure NIVEA as the #1 skincare leadership brand. 

the solution

As part of a creative team, I assisted in crafting social media copy and conceptualising content pieces that we could produce and post to increase NIVEA's following.

After just 1 year on TikTok, we managed to reach a milestone 1 million followers for the global account. 

collaborators

Art directors: Lucas Sousa Gondim, Monika Ajkai

Video Editor: Alexandra Poremba

Copywriters: Myself & Priscilla Esteves Franco 

Danone: DanUp  

social media:

the brief 

At the beginning of the global pandemic, Danone, a popular South African FMCG brand, wanted to find a meaningful way to lend its voice to topical conversations within the nation and uplift citizens through challenging times, with a specific focus on the male demographic. 

the solution

We devised #DanUpTalks, a topical and engaging radio show on one of South Africa's most beloved radio stations. This show aired for 12 weeks, during which the host and various celebrity guests discussed difficult but crucial topics faced by men in an isolated world. 

We were able to engage with our listening community on Twitter and created many moments of honesty and vulnerability for young men across South Africa as they shared their stories every week online. 

collaborators

Art director: Tshego Kwele

Creative Director: Ndudoza Ndlela 

Standard Bank Escrow Service

social media:

the brief 

Standard Bank, the largest bank in Africa, wanted a consistent social media campaign that used a fun, easily understandable tone of voice to communicate their new Escrow service. It was vital that the concept of Escrow be made easy for the consumer to understand, and the benefits thereof made clear. 

the solution

Using a highly "pun-ny" and playful tone of voice, the art director and I sourced images that worked in synergy with the copy to communicate the benefits of Standard Bank's Escrow service online.

The result was an uptake in their Escrow offering and a positive response from users online.

collaborators

Art director: Bathabile Xaba