Danone 'DanUp Talks': Twitter
Danone wanted to connect with South Africans during the 2020 pandemic, uplift male mental health, and help the nation overcome the effects of isolation through candid conversation. Our solution was DanUp Talks, a weekly segment on a popular local radio station with a beloved host, during which various topics around male mental health were discussed. The show ran for 12 weeks and stirred up a lot of conversation online.
Art director: Tshegofatso Kwele