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NIVEA: TikTok & Instagram
Through continuous engagement and successful digital campaigns on these platforms, we were able to reach 1M followers on the NIVEA TikTok page after only 1 year on the platform.
Collaborators: Priscilla Esteves Franco, Kim Piquet, NIVEA digital teams in Hamburg & Budapest
Oral-B: Multi-channel Campaign
Oral-B tasked us with conceptualising and developing content for a social media campaign that would do three things: Encourage manual toothbrush users to make the switch, encourage existing power-brush users to convert to using Oral-B iO brushes, and encourage iO owners to replace their brush heads regularly.
The campaign had to simultaneously act as a vehicle to launch their new brand positioning, which was more inclusive and focused on the wide variety of mouths their brushes keep clean (not just 'perfect teeth'). The resulting digital campaign, 'A Perfect Clean for All Teeth', comprised several assets for each audience across Spotify, YouTube, TikTok and Meta platforms.
Collaborators: Anna Tömösvári, Anastasia Beletskaya, Alina Plesia
Led by Angelica Espinosa Rodriguez
Lexus South Africa: Facebook & Instagram
Lexus South Africa tasked us with creating aspirational and visually captivating content for their Meta pages (2020 & 2021).
Art director & motion design: Jarryd Varathiah
Nando's Viral Twitter
On the day the global vaccines arrived in South Africa, Nando's wanted to calm conspiracy theorists in their slick, smart, South African tone of voice. Our tweet ended up doing the rounds on social media across South Africa.
Art director: Amogelang Montjane
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