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It's not love, ke winter.

campaigns:

the brief 

In the midst of bae-hunting season, Nando's wanted to ask South Africans: Do you really want a relationship, or are you just cold and hungry?

 

Nando's wanted a unique angle from which to promote their Always Affordable meal during the winter months, so we decided to play into the topic of relationships. 

the solution

collaborators

Art director: Tshegofatso Kwele 

Creative director: Nhlanhla Ngcobo

We created an ATL campaign that reminded South Africans that, if they don’t find or have that perfect somebody to keep them warm this winter, we have a meal that will.

 

We highlighted the risks, effort and potential heartbreak that could be seen as 'consequences' for chasing a significant other simply because you don't want to be alone during winter.

 

We played into scenarios where people read too much into platonic situations because they're so desperate for a relationship in winter.

key visual (OOH) 

Nando's "It's not love, ke winter" campaign made use of OOH billboards and streetpole ads.

radio ads

The three radio spots were entered into the 2021 Loerie Awards on behalf of M&C Saatchi Abel, and were awarded a Bronze Loerie.

outdoor signage

The shave-proof recipe

campaigns:

the brief 

When we were asked to launch NIVEA's Tono Natural deodorant into the Thai and Brazilian markets, an emphasis was placed on negative associations with dark underarm skin within these cultures. Shaving can be the cause of darkened underarm skin, so this product's unique selling benefit is that it restores one's natural skin tone, even if the consumer shaves their underarms frequently. 

the solution

We decided on a concept that plays with time, positioning NIVEA's Tono Natural deodorant as "the shave-proof recipe". This concept uses time-lapse effects to show how the product improves the brightness of underarm skin without using harmful ingredients. As time passes and the consumer uses the deodorant frequently, they can start to see the effects of the deodorant on their skin. This visual language also emphasises repetition and exemplifies how the user can work the deo into their daily routine. 

collaborators

Art director: Lucas Sousa Gondim

Creative director: Angelica Espinosa

key visual 

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television commercial

social media posts

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