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hi, i'm bops.

My real name is Amy Grace, but Bops is a family name that stuck ever since I was a baby.

 

Born and raised in the sleepy coastal town of Durban, South Africa, I studied a three-year BA degree in Creative Brand Communications, majoring in copywriting. After graduating top of my class, I relocated to Johannesburg, the fast-paced business hub of the country to pursue my first agency job. 

In April 2022, I secured the position of Creative Copywriter at Publicis Groupe Hungary (Saatchi & Saatchi) and made the long trip to Budapest. I now call this historic, vibrant, architectural marvel my home city.

 

While many things have changed over the years, one thing never has: I live to write, and my quest to find the right words is all-consuming and eternally fulfilling. 

I believe words have the power to alter perceptions, inspire lasting change, and bring previously unseen realities to life. My work covers all forms of writing from rhythmic poetry, to eloquent long-from copy, to engaging social media, to punchy one-liners - and I love all of it. As long as I'm writing, I am happy.

 

It's really that simple.
 

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